Goblands Farm

The Background: A Modern Business Hub with Historic Roots

Goblands Farm is a thriving business centre set in the Kent countryside. Originally operating as a traditional hop farm, the site was thoughtfully converted into modern commercial office space, combining historic agricultural charm with cutting-edge infrastructure.

Having spent part of our own agency journey based at Goblands Farm, the team at Step3 knew first-hand what made the location so unique. When the farm’s owners approached us to design a new website to market the business park, we were ideally positioned to capture its authentic appeal and commercial value.

The Challenge: Overcoming Countryside Stereotypes

Rural business parks often face a specific marketing hurdle. Prospective tenants frequently assume that a countryside location means compromised internet speeds, poor access, or outdated facilities.

In reality, Goblands Farm offered an unbeatable balance: a peaceful, scenic environment paired with Fibre to the Premises (FTTP) broadband capable of speeds up to 900Mbps. The legacy digital presence failed to showcase these features effectively.

Step3 needed to design a website that would:

• Challenge misconceptions by placing state-of-the-art tech specifications alongside the rural aesthetic.
• Celebrate the unique history of the hop farm while presenting it as a forward-thinking commercial space.
• Create a simple pathway for prospective tenants to view available units, explore amenities, and arrange viewings.

The Solution: Feature-Led UX and Strategic Local SEO

We initiated the project with a deep discovery process, uncovering the history of the original hop farm to build a authentic brand narrative that sets Goblands Farm apart from generic corporate office blocks.

Feature-Focused Interface

We designed a modern, clean interface structured around the core benefits that matter most to business owners. High-speed connectivity, site security, flexible office layouts, and ample parking were given prominent, visual positioning across the site.

Interactive Workspace Showcase

We created flexible page layouts that allow the owners to easily list available office spaces, highlight floor plans, and detail specific unit features as new offices become available to let.

Lightweight Engineering & Local SEO Strategy

Behind the scenes, we engineered a fast, fully responsive WordPress build. Clean code and optimized media ensure the site loads quickly on mobile devices for business owners searching on the move. We coupled this with a targeted local SEO strategy focused on commercial property and office space searches across Kent.

The Impact

The new website brought Goblands Farm’s digital presence up to the level of its physical facilities:

• Increased Lead Generation: A clearer user journey and prominent call-to-action buttons made submitting space enquiries effortless for prospective tenants.
• Higher Search Visibility: Strategic SEO improvements helped the site rank prominently for local commercial property searches, attracting businesses seeking a countryside alternative to town centre offices.
• Authentic Brand Representation: The design successfully bridges the gap between traditional Kentish farm heritage and modern corporate infrastructure.