Theatre Absolute

Client
Theatre Absolute

Services
Website design, Development, Hosting & Support

Year
2021

Client Overview: Theatre Absolute is an innovative and renowned theatre company that specialises in producing experimental and immersive performances. With a history of pushing artistic boundaries and challenging traditional theatrical norms, Theatre Absolute has gained a dedicated following and a reputation for its unique productions. In an effort to enhance their online presence and engage with their audience more effectively, Theatre Absolute decided to revamp their website.

Project Goals:

  1. Enhanced User Experience: Create a user-friendly and visually appealing website that effectively showcases their productions, history, and artistic vision, while providing seamless navigation.
  2. Accessibility and Inclusivity: Ensure the website is accessible to a wide range of users, including those with disabilities, by adhering to web accessibility standards.
  3. Showcase Productions: Develop a platform to showcase their past and upcoming performances.
  4. Audience Engagement: Implement interactive features to encourage audience engagement, including a blog section, social media integration, and a mailing list subscription option.
  5. Mobile Responsiveness: Design a responsive website that offers a consistent experience across various devices, such as desktops, tablets, and smartphones.

Outcome:

  1. Improved Accessibility: The website’s adherence to accessibility standards broadened its reach, allowing users with disabilities to fully engage with the content.
  2. Streamlined Navigation: Users found it easier to explore and navigate the website, resulting in longer sessions and increased exploration of productions and content.
  3. Visual Impact: The highly visual design effectively conveyed the artistic essence of Theatre Absolute’s productions, enticing visitors to explore further.
  4. Mobile Responsiveness: The mobile-first approach ensured a seamless experience across various devices, catering to the diverse ways users accessed the website.

The collaboration between Theatre Absolute and the S3 team resulted in a successful website redesign that aligned with the company’s innovative artistic vision. The new website not only effectively showcased their productions but also fostered a stronger connection with their audience, embracing accessibility and modern web design principles.

Website: https://www.theatreabsolute.co.uk/

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