When launching a new, small business website, two of the most talked-about platforms are WordPress and Wix. Both offer powerful tools for creating a professional online presence, but they differ significantly in flexibility, ease of use, and scalability.
Of course, Wix isn’t the only page builder – there are good alternatives out there – for example, Webflow and Squarespace, but for this comparison I’ll stick with Wix and WordPress.
Wix: Simple and All-in-One
Wix is an incredibly popular hosted website builder that shines in its simplicity. Its drag-and-drop editor makes it ideal for non-technical users. You can choose from hundreds of designer-made templates, and hosting, security, and updates are all handled for you, so it’s perfect for small businesses looking for a fast, low-maintenance way to get online.
Pros:
Easy setup with no coding needed
All-in-one pricing and support
Built-in features like booking tools, forms, and eCommerce
Cons:
Limited design flexibility beyond templates
Custom functionality can be restricted
Switching templates or migrating away is difficult
WordPress: Power and Flexibility
WordPress currently powers around half of all websites on the web and offers a fantastic balance of simplicity and customisation. It’s open-source, so, whether you build a simple brochure site or a complex online store, the website is yours. However, it requires hosting, security, and maintenance to be managed separately, often through an agency or developer.
For businesses that want control, scalability, and the ability to grow or adapt, WordPress is the clear winner.
Pros:
Extremely flexible and scalable
Thousands of plugins for added features
Strong SEO and performance potential
Cons:
Steeper learning curve
Needs ongoing maintenance and security
Quality varies with themes and plugins
The Verdict
If you want a simple site you can manage yourself, and your needs are unlikely to change much, Wix is a great choice. But if your business is growing, needs custom features, or you want the ability to scale without limits, WordPress offers far more in the long run.
It’s best to choose based on your ambition, not just your current needs. One suits a DIY mindset; the other, a growth mindset. If you choose to go with WordPress and need a safe pair of hands, please get in touch or book a free 30 minute discovery call.
