Client Overview: Wiser Safety is a leading provider of safety consultancy and training services for businesses in the construction and industrial sectors. With a commitment to promoting workplace safety and regulatory compliance, Wiser Safety offers a range of courses, assessments, and guidance to help companies create safer working environments. To better serve their clients and expand their reach, Wiser Safety embarked on a project to revamp their website.

Project Goals:

  1. Updated Branding: Develop a modern and professional website design that aligned with Wiser Safety’s branding and conveyed their expertise in safety consultancy.
  2. User-Centric Design: Create a user-friendly interface that simplified navigation, allowing visitors to quickly access course information, resources, and services.
  3. Course Promotion: Highlight Wiser Safety’s courses, workshops, and training programs, providing detailed information and easy enrolment options.
  4. Resource Center: Implement a comprehensive resource centre containing articles, guides, and industry news to showcase Wiser Safety’s thought leadership and commitment to education.
  5. Responsive Design: Ensure the website was responsive across various devices, facilitating access for users on desktops, tablets, and smartphones.
  6. Lead Generation: Incorporate lead generation forms to capture enquiries and potential client information for follow-up.


  1. Enhanced Brand Perception: The modern and professional design reinforced Wiser Safety’s reputation as an industry leader in safety consultancy.
  2. Improved User Experience: Simplified navigation and easy access to course details and resources led to increased engagement and longer user sessions.
  3. Course Enrolment: The dedicated course pages and streamlined enrolment process contributed to an increase in course sign-ups and enquiries.
  4. Thought Leadership: The news and insights centre established Wiser Safety as a thought leader by providing valuable safety-related content to visitors, fostering trust and credibility.
  5. Mobile Accessibility: The responsive design ensures a consistent experience for users across various devices.
  6. Lead Generation: Strategically placed lead generation forms resulted in a higher volume of enquiries and potential client contacts.

The collaboration between Wiser Safety and Step3 produced a beautiful, effective website that showcased their expertise, simplified user interactions, and improved accessibility to safety resources. The new website plays a crucial role in reinforcing Wiser Safety’s commitment to safety education and consultancy, ultimately benefiting their clients and the industries they serve.