Overview: The South West Fish Producer Organisation (SWFPO) is a collective of fishermen and fishing companies based in the South West region. SWFPO plays a crucial role in supporting sustainable fishing practices, advocating for the interests of its members, and promoting the economic viability of the fishing industry. In order to enhance communication and engagement within the fishing community and beyond, SWFPO initiated a website redesign project.

Project Goals:

  1. Effective Representation: Develop a modern and informative website that accurately represents SWFPO’s mission, activities, and the significance of sustainable fishing practices.
  2. Community Engagement: Create an interactive online platform that encourages fishermen, stakeholders, and the public to actively participate in discussions, share insights, and stay informed about fishing industry developments.
  3. Information Hub: Organize information related to regulations, member benefits, fishing quotas, and industry news in a structured manner for easy access by members and the broader community.
  4. User-Centric Design: Design a user-friendly interface that is intuitive to navigate, catering to the diverse needs of fishermen and the wider public.
  5. Responsive Design: Ensure the website is responsive and accessible across various devices, allowing users to access information on desktops, tablets, and smartphones.


  1. Clear Representation: The modern design effectively communicated SWFPO’s role in promoting sustainable fishing practices and supporting the fishing community.
  2. Enhanced Engagement: Interactive features facilitated active participation and knowledge sharing among fishermen, stakeholders, and the public.
  3. Easy Access to Information: Organized sections provided quick and easy access to regulations, member benefits, industry news, and resources, benefiting both members and the broader community.
  4. User-Friendly Navigation: The intuitive design streamlined navigation, contributing to a positive user experience and extended website exploration.
  5. Multi-Device Accessibility: The responsive design ensured that users could access vital information on various devices, catering to their preferences and needs.

The new website is playing a vital role in strengthening communication, knowledge-sharing, and collaboration within the SWFPO and beyond.

Website: https://swfpo.org.uk/