CENS digital

Website Design // eCommerce // Content

For over 30 years CENS has revolutionised hearing protection, bringing you the best modular hearing protection system in the world.
Highly Sprung website on iphone

Hi-tech hearing protection needed a hi-tech shop for customers to configure it

Following the highly successful launch of the Puretone website, we were asked to cast our attention toward their flagship product range, CENS digital – advanced hearing protection for shooting sports. The world beating technology needed a world beating website to sell it and a fresh look at the brand and marketing strategy.

We quickly realised that the interface was key in selling this highly bespoke product in a way that made the buying process simple and enjoyable. We designed a unique interface to achieve this, allowing customers to pick from the product range and effortlessly configure every aspect, including colour combinations of the earpieces and electronic modules, even engraving custom logos or text, with a clear indicator on the cost of the product always in view.

The success of this project led Puretone to immediately ask Step3 to design a retail shop for their main Puretone website.


  • an advanced ecommerce website
  • online product configurator to sell bespoke products on any device
  • clarity of tone of voice
  • stronger brand positioning
  • ongoing strategic consultancy


We make our clients happy

“The team at Step3 communicate in a language you can understand, are easy to deal with and work with you to solve problems. We are over the moon with our current two website rebuilds they have completed and now have some more projects lined up next year, which I expect will flow just as easily as the others. I can’t recommend them highly enough if you need a new website!.”

David Solecki, Marketing Manager, Puretone